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	<title>Comments on: It&#8217;ll Be War!</title>
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	<link>http://www.thelateageofprint.org/2010/02/08/itll-be-war/</link>
	<description>Beyond the Book</description>
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		<title>By: Ted Striphas</title>
		<link>http://www.thelateageofprint.org/2010/02/08/itll-be-war/comment-page-1/#comment-4709</link>
		<dc:creator>Ted Striphas</dc:creator>
		<pubDate>Tue, 09 Feb 2010 15:48:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelateageofprint.org/?p=593#comment-4709</guid>
		<description>Thanks for the comment, Siva.  I&#039;m not entirely sure I&#039;d agree with your claim that publishers don&#039;t believe books are commodities, but then again I suppose that depends on how you define &quot;commodity.&quot;  I assume you mean it in the sense of a bulk good whose value is determined on or by an ostensibly open market? 

I agree wholeheartedly with the first main point that you raise.  I&#039;ve written extensively here about my misgivings about the Kindle, and indeed I hope I didn&#039;t give the impression in this particular post that I&#039;m a fan of Amazon or its tactics in trying to lock up the ebook market.  (Hence, the health care analogy.) 

I&#039;m less sure about the second point.  My argument in this post concerns lower price possibly leading to higher sales volume, which, would not, perforce, entail a break from the type of subsidy system you&#039;re describing.  But then again, perhaps I put too much faith in &quot;long tail&quot; economics.  I gather the emerging research isn&#039;t entirely bearing out Anderson&#039;s hypothesis, but we&#039;ll see.

Thanks very much for the thoughtful comment.  And for whatever it&#039;s worth, I&#039;d hardly describe your books as &quot;unpopular!&quot;</description>
		<content:encoded><![CDATA[<p>Thanks for the comment, Siva.  I&#8217;m not entirely sure I&#8217;d agree with your claim that publishers don&#8217;t believe books are commodities, but then again I suppose that depends on how you define &#8220;commodity.&#8221;  I assume you mean it in the sense of a bulk good whose value is determined on or by an ostensibly open market? </p>
<p>I agree wholeheartedly with the first main point that you raise.  I&#8217;ve written extensively here about my misgivings about the Kindle, and indeed I hope I didn&#8217;t give the impression in this particular post that I&#8217;m a fan of Amazon or its tactics in trying to lock up the ebook market.  (Hence, the health care analogy.) </p>
<p>I&#8217;m less sure about the second point.  My argument in this post concerns lower price possibly leading to higher sales volume, which, would not, perforce, entail a break from the type of subsidy system you&#8217;re describing.  But then again, perhaps I put too much faith in &#8220;long tail&#8221; economics.  I gather the emerging research isn&#8217;t entirely bearing out Anderson&#8217;s hypothesis, but we&#8217;ll see.</p>
<p>Thanks very much for the thoughtful comment.  And for whatever it&#8217;s worth, I&#8217;d hardly describe your books as &#8220;unpopular!&#8221;</p>
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		<title>By: Siva Vaidhyanathan</title>
		<link>http://www.thelateageofprint.org/2010/02/08/itll-be-war/comment-page-1/#comment-4693</link>
		<dc:creator>Siva Vaidhyanathan</dc:creator>
		<pubDate>Mon, 08 Feb 2010 18:07:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelateageofprint.org/?p=593#comment-4693</guid>
		<description>Publishers know that books are not commodities. Amazon does not know this -- or knows it and wants them to be commodities.

There are two big issues here you left out:

1) The potential of Amazon to lock up the ebooks standard and market and control books via devices that it alone can sell.

2) The need that publishers have to let windfalls on popular books make up for losses on unpopular (i.e. your and my) books. 

As the music business has learned so painfully, once you create a standard price expectation, you can&#039;t let hits pay for dogs. And more specific to the publishing world, big, expensive-to-edit books that don&#039;t expect 10k sales will disappear forever if they can&#039;t charge enough to recoup costs of production.

So it&#039;s not &quot;greed.&quot; It&#039;s business.</description>
		<content:encoded><![CDATA[<p>Publishers know that books are not commodities. Amazon does not know this &#8212; or knows it and wants them to be commodities.</p>
<p>There are two big issues here you left out:</p>
<p>1) The potential of Amazon to lock up the ebooks standard and market and control books via devices that it alone can sell.</p>
<p>2) The need that publishers have to let windfalls on popular books make up for losses on unpopular (i.e. your and my) books. </p>
<p>As the music business has learned so painfully, once you create a standard price expectation, you can&#8217;t let hits pay for dogs. And more specific to the publishing world, big, expensive-to-edit books that don&#8217;t expect 10k sales will disappear forever if they can&#8217;t charge enough to recoup costs of production.</p>
<p>So it&#8217;s not &#8220;greed.&#8221; It&#8217;s business.</p>
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		<title>By: Tweets that mention It’ll Be War! — The Late Age of Print -- Topsy.com</title>
		<link>http://www.thelateageofprint.org/2010/02/08/itll-be-war/comment-page-1/#comment-4691</link>
		<dc:creator>Tweets that mention It’ll Be War! — The Late Age of Print -- Topsy.com</dc:creator>
		<pubDate>Mon, 08 Feb 2010 15:36:06 +0000</pubDate>
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		<description>[...] This post was mentioned on Twitter by Ted Striphas, lmaruca. lmaruca said: Historical analysis on recent dust-up: RT @striphas: It’ll Be War! On the Amazon-Macmillan dispute over ebook prices http://bit.ly/aRgt6T [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Ted Striphas, lmaruca. lmaruca said: Historical analysis on recent dust-up: RT @striphas: It’ll Be War! On the Amazon-Macmillan dispute over ebook prices <a href="http://bit.ly/aRgt6T" rel="nofollow">http://bit.ly/aRgt6T</a> [...]</p>
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