Algorithmic Culture, Redux

Tag Archive for mass culture

Algorithmic Culture, Redux

March 15, 2011 Algorithmic Culture 6 comments

Back in June I blogged here about “Algorithmic Culture,” or the sorting, classifying, and hierarchizing of people, places, objects, and ideas using computational processes. (Think Google search, Amazon’s product recommendations, who gets featured in your Facebook news feed, etc.) Well, for the past several months I’ve been developing an essay on the theme, and it’s finally done. I’ll be debuting it at Vanderbilt University’s “American Cultures in the Digital Age” conference on Friday, March 18th, which I’m keynoting along with Kelly Joyce (College of William & Mary), Cara Finnegan (University of Illinois), and Eszter Hargittai (Northwestern University). Needless to say, I’m thrilled to be joining such distinguished company at what promises to be, well, an event.
Кровля из металлочерепицы. Ее достоинства и недостатки.

The piece I posted originally on algorithmic culture generated a surprising — and exciting — amount of response. In fact, nine months later, it’s still receiving pingbacks, I’m pretty sure as a result of its having found its way onto one or more college syllabuses. So between that and the good results I’m seeing in the essay, I’m seriously considering developing the material on algorithmic culture into my next book. Originally after Late Age I’d planned on focusing on contemporary religious publishing, but increasingly I feel as if that will have to wait.

Drop by the conference if you’re in or around the Nashville area on Friday, March 18th. I’m kicking things off starting at 9:30 a.m. And for those of you who can’t make it there, here’s the title slide from the PowerPoint presentation, along with a little taste of the talk’s conclusion:

This latter definition—culture as authoritative principle—is, I believe, the definition that’s chiefly operative in and around algorithmic culture. Today, however, it isn’t culture per se that is a “principle of authority” but increasingly the algorithms to which are delegated the task of driving out entropy, or in Matthew Arnold’s language, “anarchy.” You might even say that culture is fast becoming—in domains ranging from retail to rental, search to social networking, and well beyond—the positive remainder of specific information processing tasks, especially as they relate to the informatics of crowds. And in this sense algorithms have significantly taken on what, at least since Arnold, has been one of culture’s chief responsibilities, namely, the task of “reassembling the social,” as Bruno Latour puts it—here, though, by discovering statistical correlations that would appear to unite an otherwise disparate and dispersed crowd of people.

I expect to post a complete draft of the piece on “Algorithmic Culture” to my project site once I’ve tightened it up a bit. Hopefully it will generate even more comments, questions, and provocations than the blog post that inspired the work initially.

In the meantime, I’d welcome any feedback you may have about the short excerpt appearing above, or on the talk if you’re going to be in Nashville this week.

Bye-Bye Borders (in Bloomington)

January 13, 2011 Bookselling 5 comments

Just before Christmas I blogged here about the closing of the Borders Bookstore here in my home community of Bloomington, Indiana. Friday, January 7, 2011 was the store’s final day of operation. I visited it for the last time on Wednesday, January 5th and snapped a few pictures. Even for those of you who may never have set foot in this particular Borders location, you can tell that it was barely a shell of what it once was.

The montage of pictures above should give you a sense of what I mean by a “shell.” The image appearing there on the bottom-left is, incidentally, of what used to be the children’s section, which is a far cry from how it used to look. In fact, I have a quite vivid memory from the time I was researching The Late Age of Print. I hung out there practically all night on the evening of June 20th, 2003 in anticipation of the midnight release of Harry Potter and the Order of the Phoenix. Back then it was teeming with books, kids, caregivers, and energy. Not so much now.

These two close-ups illustrate the scope of the sell-off. It’s definitely an “everything must go” situation but more, no doubt a result of the chain’s economic woes, which extend far beyond this particular branch. The picture on the right shows a bookshelf that’s been transformed into a display for cleaning agents — yes, cleaning agents — that are being sold off along with the store’s remaining inventory of books, DVDs, etc. (Another display nearby held items from the café, including the mixes the baristas would use to make fancy drinks.) Speaking of books, the vast majority of titles left were either category fiction (romances, sci-fi, etc.) or books by/about celebrities. Note the unusually large stock of biographies of American Idol’s Sanjaya Malakar in the upper right-hand corner of the image at left. It was, in other words, pretty much the bottom of the barrel by the time I got there. Based on the uniformity of the inventory, I ‘d guess that most of the really desirable books had been carted off and redistributed to other Borders stores.

This final image shows a computer terminal located on what used to be the customer service counter. Instead of facing the customer service agent, it had been turned around to face the customers, as if to greet us as we entered the store on its final days. The display read, “Your Favorite Book Store. Now Digital.” I guess we know how Borders is imagining its future — assuming, of course, that it has one.

A Blue Christmas at Borders

December 13, 2010 Bookselling 7 comments

Three months ago I blogged here about the plight of the U.S.’s two major big-box bookstore chains, Barnes & Noble and Borders, both of which have been struggling due to the combined effect of the economic downturn and intensifying competition online. Of the two, Borders has been the hardest hit. Thebookseller.com reports that the chain may run into a “liquidity shortfall” early next year. In layperson’s terms that means Borders is practically out of cash, something that doesn’t bode well for its long term survival. The news isn’t much of a surprise, however, coming as it does on the heels of several rounds of layoffs this year and major changes in the company’s top leadership.infolio-rg.ru

Well, the situation at Borders is finally hitting home — and by home I mean my home, Bloomington, Indiana. About a month ago the company announced that it would be closing our local Borders branch just after the first of the year because it has been under-performing, relatively speaking. Here are some (quite depressing) photos of what the outside of the store looked like last week (the “B” got burned out in a recent fire):

Everything at the store is being sold off, including not only the books but also the displays, furniture, and fixtures. Companies only do that when they’re in grave trouble.

I’ve been patronizing this particular Borders since 2002. Back then the place was abuzz with people, energy, and, of course, merchandise. Shelves brimming with books. A crowded, non-stop cafe. Much meeting and milling about. I loved going there to shop, write, and even just hang out in the company of books — lots of them.

But sometime around 2007 or 2008 I started noticing a change. The shelves were becoming emptier, the cafe was quieter, and there seemed to be less and less traffic in the store. The whole ambiance had changed, and it was about then that I started seeking out other places in which to do my book shopping and writing.

In the end, I suppose I was part of the problem. I feel awful about the remaining employees, who are about to lose their jobs.

Not long after the Bloomington Borders opened in our Eastland Plaza shopping mall, in 1996, a nearby independent bookstore called Morgenstern’s shut down. I don’t know much about Morgenstern’s, admittedly, since I moved to Bloomington several years after it had closed. Having said that, I find that most of the non-chain bookstores here in town do a bad job of stocking books of interest to academics, which is surprising given all the Indiana University faculty who live here. In any case, I don’t want to attribute the store’s closing strictly to Borders (or to Barnes & Noble, for that matter, which opened a Bloomington branch later the same year), even though it seems pretty clear that Borders had something to do with Morgenstern’s demise.

With the closing of our local Borders, Bloomington is about to become something of a one-horse town — and by one-horse I mean, Barnes & Noble. There are other bookstores here, of course, including Boxcar Books (a non-profit), Howard’s Bookstore, and a great second-hand shop called Caveat Emptor. But the disappearance of our 25,600 square-foot Borders will be a tremendous hit locally.

It’s a sad state of affairs.

A little over a decade ago the bookstore chains seemed almost invincible. New branches of Borders and Barnes & Noble were opening practically by the day. Lots of indies fell by the wayside in the meantime, but at least there were large, well-stocked bookstores cropping up in their stead.

Today, it seems as if we’re headed in the opposite direction. Physical bookstores seem poised to become less a part of the experiential landscape of daily life. Call me a dinosaur, but I doubt that bodes well for the future of books and reading.

"Harry Potter Grows Up": The Meaning Behind a Cliché

November 19, 2010 Reports from the Front 2 comments

For those of you who aren’t familiar with The Late Age of Print, the final chapter of the book focuses on the extraordinary literary sensation that is Harry Potter. So, needless to say, Harry Potter has been on my mind quite a bit lately, especially with today’s release of the first installment of the film adaptation of Harry Potter and the Deathly Hallows.http://rpk-tramplin.ru

I don’t have much to say about the latest film, honestly, not having yet seen it — although I intend to, as I’ve seen the previous six movies and have read/enjoyed all seven books. Instead, what I’ve been thinking about lately is the age of Harry Potter, or rather that of his fans.

I teach an undergraduate course at the 300 or Junior level called “The Cultures of Books and Reading”; during one week, we focus on the many-headed Harry Potter phenomenon. When I first launched the book class, back in 2006, I was excited to realize that my students were basically Harry’s contemporaries. Those among them who were eleven years old — Harry’s age — when the series launched in 1997 were twenty in 2006, which is the typical age of most college Juniors.

But now it’s four years later, and those twenty year-olds are turning twenty-four. Yes, that’s right, twenty-four — practically a quarter century. Graduate school age. Marrying age. Getting established in one’s career age. Even baby-having age. I’m feeling old just writing about them! Indeed, it’s not just that Harry Potter and the actors who portray him and his friends on screen have grown up. The whole fan culture surrounding Harry Potter has grown up, too, to the point where, as with Star Wars fans, we might even start thinking about a whole new generation of Potter enthusiasts.

This is what the release of the first installment of the film adaptation of Harry Potter and the Deathly Hallows really means. It marks the beginning of the end of the film adaptations, yet it also marks the beginning of the beginning of the next generation of Potter fandom. What role, if any, will the books, films, toys, games, candy, costumes, etc. play in their lives? And what new meanings will the Harry Potter franchise take on once the torch gets passed, or rather shared?

A Genre Is Born

November 1, 2010 Bookselling One comment

“Well folks, it’s official: literature is dead,” announces Geekologie, in a post commenting on this photo, snapped at a Barnes & Noble bookstore:mountainsphoto.ru

Evidently this is a real placard meant to direct shoppers to a new section of the store. It’s capitalizing on the extraordinary success of Stephanie Meyers’ Twilight series and all of those who have followed in its wake (and have come before it, for that matter.)

My first — admittedly flippant — response to the sign was, “well, isn’t all teen romance paranormal?” But then I got to reading the Geekologie post and accompanying commentary, and realized people were in fact quite concerned about what a sign like this meant for the wellbeing of books and literature. Indeed many, although not all, of those who commented agreed with the general argument of the piece: the day when “teen paranormal romance” becomes an accepted literary genre is the day when literature has ceased being, well, literature and has become something lesser.

I’m at once surprised and unsurprised by how a sign like this could provoke so much concern. (A good friend of mine, who posted the image to Facebook, called it a sign of the apocalypse.) I’m unsurprised because, as a historian of media, I know that “Teen Paranormal Romance” follows in a long line of popular genres that well-meaning people have dismissed as trash or, worse, accused of undermining the good standing of literature itself. I’m thinking here of detective novels, mysteries, sci-fi books, popular horror, and the like.

I’m surprised, however, by the narrowness of this perspective. It goes something like this: let’s tell lots of young people who love (…wait for it…) reading books that what they’re enjoying is not only drivel but also wrecking all that has ever been good about literature. Great message, eh? Yet, it seems as if this exactly what the critics are saying when they get all in a huff about the teen paranormal romance genre.

In fixating on a particular category of books — whatever its merits may be — the critics lose sight of the bigger picture: young people are developing a passion for reading, and of paper books, no less. This is short-term thinking at its worst. Maybe one day these young readers will develop a love for “real” literature; maybe they won’t. But why go out of your way to stack the deck against them? Indeed, the best way to turn people off to something for a lifetime is to ridicule them for it in their adolescence.

How the Books Saved Christmas

December 14, 2009 Book History, Electronic Reading 2 comments

By the looks of things, 2009 is shaping up to be the year for giving the gift of books…e-books, that is.

Take the Amazon Kindle, for instance. Amazon.com is touting the device on its homepage as its “#1 bestselling, #1 most wished for, and #1 most gifted [is that really a verb?] product.” Sales surely have been helped along by the catchy little advertisement for Kindle embedded above, which has been appearing regularly on TV stations throughout the United States since November. You may not know this, but the commercial is the result of a contest that Amazon sponsored last summer, asking customers to produce their own 30-second spots showcasing the e-reader.

Over at the other end of the post-Gutenberg galaxy, meanwhile, Barnes & Noble has already exhausted its supply of Nooks. Don’t despair, though. In lieu of an actual Nook, the bookseller is more than happy to ship a holiday-themed certificate to you and yours explaining that the “hottest gift of the season may be sold out, but with our elegant Nook holiday certificate you can still let loved ones know it’s coming.” Uh, yeah — on or about February 1st. Happy holidays from the Grinch.

Clearly, retailers like Amazon.com and Barnes & Noble are pinning their hopes for robust holiday sales significantly on digital devices, hoping that their customers will purchase not only the hardware but also an ample electronic library with which to fill it. The question, of course, is where are printed books in all this? Is all this holiday focus on digital reading yet another sign of the impending death of print — by which I mean not only of the technology itself, but also of the broader culture that surrounds it?

Hardly. What we’re bearing witness to, in fact, is the very culture that printed books long ago helped to introduce.

One of my favorite books is Stephen Nissenbaum’s Pulitzer Prize-nominated history, The Battle for Chritsmas (Vintage, 1997), which traces the origins of the modern commercial holiday. It used to be that Christmas was a raucous affair in which members of the lower castes of society were given temporary license to make unusual demands on social and economic elites. Often their requests were for food, drink, or money, and typically these “gifts” were given as a result of the implicit threat of violence. All that started to change in the 19th century, Nissenbaum shows, with the growth of industrial production and the gradual enfranchisement of the working class. Slowly but surely the social- and class-warfare that had defined the Christmas holiday was displaced onto parents and their children. And although the holiday mutated in significant ways and tensions defused, one thing remained pretty much the same: the promise of gifts was held out as compensation for the recipients’ continuing good behavior.

These gifts, however, typically weren’t perishables or cash tips. More likely there were items that had been purchased at stores. And among the first and most popular commercial goods to be given as Christmas presents were, according to Nissenbaum, printed books. Books played a starring role in helping to make Christmas over into the commercial holiday that people know and practice today.

Books may be going high-tech this holiday season, but that doesn’t mean, as some fear, that we’ve abandoned the cultural and economic habits they’ve helped to foster. Our Kindles and Nooks may appear to be pointing toward the digital future, yet if anything they channel the deep structures of our analog past.

In Medias Res

December 2, 2009 The Future of Publishing One comment

This week the blog In Medias Res, which is hosted by the Institute for the Future of the Book, has gathered together a bunch of great contributions around the theme, “Books as Screens.” Definitely, definitely check them out.

On Monday Hollis Griffin of Northwestern University contributed a post called “Talking Heads: Books, Authors, and Television News.” There he explores the becoming-everyday of books and authors on TV, in an era of media deregulation and convergence. Yesterday one of his colleagues at Northwestern, Elizabeth Lenaghan, posted a provocative meditation called, “How Do you Hide Behind a Kindle?” She asks, “Apart from our ability to snoop on fellow train riders or pass quick judgment on a person’s taste, what are the potential consequences of fewer printed books in public spaces?” Today IMR is featuring my thoughts on “The Selling of Bookselling.” It’s largely a riff off of the themes I develop in Chapter 2 of The Late Age of Print, which explores the politics of retail bookselling in the United States. On Thursday we’ll see a post entitled “Possible or Probable? An Imagined Future of the Book” from Pomona College’s Kathleen Fitzpatrick. Capping things off on Friday will be New York University’s Lisa Gitelman, whose post is called “What Are Books?”

In Medias Res is an intriguing publication in that it asks contributors not to post per se but rather to briefly “curate” a film or video clip, often connected to some larger theme. I love that the blog is hosted by the Institute for the Future of the Book, and that Hollis Griffin and Elizabeth Lenaghan finally connected the dots between books and audiovisual media to give us our theme, “Books as Screens.” Thanks, you two! And thanks to all of you, my readers, for hopping on over to IMR to post comments.

The Magnitude of Nora Roberts

July 30, 2009 Quick Takes No comments

I love The New Yorker, but I cannot ever seem to keep up with it. Case in point: I’m just now getting around to the June 22, 2009 issue. Specifically I’ve been reading — and thoroughly enjoying — Lauren Collins’ profile of romance novelist Nora Roberts.

I don’t have anything to say about the content of Roberts’ books, as I’ve never read any of her romances, much less the detective novels she puts out under the nom de plume, J. D. Robb. It’s not that I’m so snooty a reader that I wouldn’t bother with her books; I’ve just never had the occasion to do so.

Anyway, what struck me about the article was the magnitude of Roberts’ output. Here are a few of the more stunning tidbits:

Roberts has written 182 novels since 1980;
lately she’s been publishing around 10 novels a year;
27 of her books are sold every minute;
the amount of Nora Roberts books in print is equivalent to the volumetric capacity of Giants Stadium . . . times 4,000.

All I can say is, whoa. Anyone who believes that print is dead hasn’t caught up lately with Ms. Roberts.

Tag Archive for mass culture