THE LATE AGE OF PRINT

A Blue Christmas at Borders

December 13, 2010 Bookselling 7 comments

Three months ago I blogged here about the plight of the U.S.’s two major big-box bookstore chains, Barnes & Noble and Borders, both of which have been struggling due to the combined effect of the economic downturn and intensifying competition online. Of the two, Borders has been the hardest hit. Thebookseller.com reports that the chain may run into a “liquidity shortfall” early next year. In layperson’s terms that means Borders is practically out of cash, something that doesn’t bode well for its long term survival. The news isn’t much of a surprise, however, coming as it does on the heels of several rounds of layoffs this year and major changes in the company’s top leadership.infolio-rg.ru

Well, the situation at Borders is finally hitting home — and by home I mean my home, Bloomington, Indiana. About a month ago the company announced that it would be closing our local Borders branch just after the first of the year because it has been under-performing, relatively speaking. Here are some (quite depressing) photos of what the outside of the store looked like last week (the “B” got burned out in a recent fire):

Everything at the store is being sold off, including not only the books but also the displays, furniture, and fixtures. Companies only do that when they’re in grave trouble.

I’ve been patronizing this particular Borders since 2002. Back then the place was abuzz with people, energy, and, of course, merchandise. Shelves brimming with books. A crowded, non-stop cafe. Much meeting and milling about. I loved going there to shop, write, and even just hang out in the company of books — lots of them.

But sometime around 2007 or 2008 I started noticing a change. The shelves were becoming emptier, the cafe was quieter, and there seemed to be less and less traffic in the store. The whole ambiance had changed, and it was about then that I started seeking out other places in which to do my book shopping and writing.

In the end, I suppose I was part of the problem. I feel awful about the remaining employees, who are about to lose their jobs.

Not long after the Bloomington Borders opened in our Eastland Plaza shopping mall, in 1996, a nearby independent bookstore called Morgenstern’s shut down. I don’t know much about Morgenstern’s, admittedly, since I moved to Bloomington several years after it had closed. Having said that, I find that most of the non-chain bookstores here in town do a bad job of stocking books of interest to academics, which is surprising given all the Indiana University faculty who live here. In any case, I don’t want to attribute the store’s closing strictly to Borders (or to Barnes & Noble, for that matter, which opened a Bloomington branch later the same year), even though it seems pretty clear that Borders had something to do with Morgenstern’s demise.

With the closing of our local Borders, Bloomington is about to become something of a one-horse town — and by one-horse I mean, Barnes & Noble. There are other bookstores here, of course, including Boxcar Books (a non-profit), Howard’s Bookstore, and a great second-hand shop called Caveat Emptor. But the disappearance of our 25,600 square-foot Borders will be a tremendous hit locally.

It’s a sad state of affairs.

A little over a decade ago the bookstore chains seemed almost invincible. New branches of Borders and Barnes & Noble were opening practically by the day. Lots of indies fell by the wayside in the meantime, but at least there were large, well-stocked bookstores cropping up in their stead.

Today, it seems as if we’re headed in the opposite direction. Physical bookstores seem poised to become less a part of the experiential landscape of daily life. Call me a dinosaur, but I doubt that bodes well for the future of books and reading.

Good, Cheap Books for the Holidays

December 3, 2010 Quick Takes One comment

My publisher, Columbia University Press, is offering a 30% discount on all — yes, all — of its books from now until Christmas. What a great deal in a sluggish economy! Just another reason, I suppose, to love Columbia University Press, about which I have nothing but great things to say.rtisnab.ru

Here are the details on the sale:

To save 30%, add the books to your shopping cart, and enter code CUP30 in the “Redeem Coupon” field at check out. Click on the “redeem coupon” button and your savings will be calculated.

To insure delivery by Christmas, please place your order before December 15. (Sale for U.S. and Canadian customers only.)

I’d be remiss not to mention that The Late Age of Print makes a great holiday gift, especially for the book lovers among you. In fact, the introductory chapter contains a discussion about how books were among the very first commercial Christmas presents. The circle, evidently, is now complete.

"Harry Potter Grows Up": The Meaning Behind a Cliché

November 19, 2010 Reports from the Front 2 comments

For those of you who aren’t familiar with The Late Age of Print, the final chapter of the book focuses on the extraordinary literary sensation that is Harry Potter. So, needless to say, Harry Potter has been on my mind quite a bit lately, especially with today’s release of the first installment of the film adaptation of Harry Potter and the Deathly Hallows.http://rpk-tramplin.ru

I don’t have much to say about the latest film, honestly, not having yet seen it — although I intend to, as I’ve seen the previous six movies and have read/enjoyed all seven books. Instead, what I’ve been thinking about lately is the age of Harry Potter, or rather that of his fans.

I teach an undergraduate course at the 300 or Junior level called “The Cultures of Books and Reading”; during one week, we focus on the many-headed Harry Potter phenomenon. When I first launched the book class, back in 2006, I was excited to realize that my students were basically Harry’s contemporaries. Those among them who were eleven years old — Harry’s age — when the series launched in 1997 were twenty in 2006, which is the typical age of most college Juniors.

But now it’s four years later, and those twenty year-olds are turning twenty-four. Yes, that’s right, twenty-four — practically a quarter century. Graduate school age. Marrying age. Getting established in one’s career age. Even baby-having age. I’m feeling old just writing about them! Indeed, it’s not just that Harry Potter and the actors who portray him and his friends on screen have grown up. The whole fan culture surrounding Harry Potter has grown up, too, to the point where, as with Star Wars fans, we might even start thinking about a whole new generation of Potter enthusiasts.

This is what the release of the first installment of the film adaptation of Harry Potter and the Deathly Hallows really means. It marks the beginning of the end of the film adaptations, yet it also marks the beginning of the beginning of the next generation of Potter fandom. What role, if any, will the books, films, toys, games, candy, costumes, etc. play in their lives? And what new meanings will the Harry Potter franchise take on once the torch gets passed, or rather shared?

A Genre Is Born

November 1, 2010 Bookselling One comment

“Well folks, it’s official: literature is dead,” announces Geekologie, in a post commenting on this photo, snapped at a Barnes & Noble bookstore:mountainsphoto.ru

Evidently this is a real placard meant to direct shoppers to a new section of the store. It’s capitalizing on the extraordinary success of Stephanie Meyers’ Twilight series and all of those who have followed in its wake (and have come before it, for that matter.)

My first — admittedly flippant — response to the sign was, “well, isn’t all teen romance paranormal?” But then I got to reading the Geekologie post and accompanying commentary, and realized people were in fact quite concerned about what a sign like this meant for the wellbeing of books and literature. Indeed many, although not all, of those who commented agreed with the general argument of the piece: the day when “teen paranormal romance” becomes an accepted literary genre is the day when literature has ceased being, well, literature and has become something lesser.

I’m at once surprised and unsurprised by how a sign like this could provoke so much concern. (A good friend of mine, who posted the image to Facebook, called it a sign of the apocalypse.) I’m unsurprised because, as a historian of media, I know that “Teen Paranormal Romance” follows in a long line of popular genres that well-meaning people have dismissed as trash or, worse, accused of undermining the good standing of literature itself. I’m thinking here of detective novels, mysteries, sci-fi books, popular horror, and the like.

I’m surprised, however, by the narrowness of this perspective. It goes something like this: let’s tell lots of young people who love (…wait for it…) reading books that what they’re enjoying is not only drivel but also wrecking all that has ever been good about literature. Great message, eh? Yet, it seems as if this exactly what the critics are saying when they get all in a huff about the teen paranormal romance genre.

In fixating on a particular category of books — whatever its merits may be — the critics lose sight of the bigger picture: young people are developing a passion for reading, and of paper books, no less. This is short-term thinking at its worst. Maybe one day these young readers will develop a love for “real” literature; maybe they won’t. But why go out of your way to stack the deck against them? Indeed, the best way to turn people off to something for a lifetime is to ridicule them for it in their adolescence.

The Right to Read

October 20, 2010 Electronic Reading, Related Work 2 comments

A couple of weeks ago I blogged here about a short essay I’d written, “E-books: No Friends of Free Expression,” and about a longer academic journal article on which it was based called, “The Abuses of Literacy: Amazon Kindle and the Right to Read.” Well, since then I’ve had a bunch of people writing in asking for copies of the article, and even more asking me about the “right to read.”ceoec.ru

Here’s what I know about the latter.

To the best of my knowledge, the idea first appeared in a 1994 law review article by Jessica Litman called “The Exclusive Right to Read.” It was picked up, extended, and given significant legal grounding by Julie E. Cohen in her 1996 (master)piece, “The Right to Read Anonymously.” Then, in 1997, free software guru Richard Stallman dramatized the idea in a pithy little parable called — you guessed it — “The Right to Read.”

The American Library Association proposed something like a “right to read” back in 1953, when it issued its first “Freedom to Read Statement.” (The statement has since been updated, most recently in 2004, although it remains relatively quiet on the subject of 3G- and wifi-enabled e-readers.) Meanwhile, the Reading Rights Coalition, an advocacy organization, was formed in 2009 after the Author’s Guild claimed the Kindle 2’s text-to-speech function violated its members’ audiobook rights — a claim that understandably didn’t sit well with the 30 million Americans with “print disabilities.” Finally, librarian Alycia Sellie and technologist Matthew Goins developed a “Readers’ Bill of Rights for Digital Books,” which concludes with the important provision that reader information ought to remain private.

I’m sure there’s lots that I’ve missed and would welcome any further information you may have about the right to read. For now, I hope you’re enjoying National Freedom of Speech Week, and don’t forget that reading is an integral part of the circuitry of free expression.

How Coffee Will Save the Magazine Industy

October 18, 2010 Electronic Reading, Quick Takes 3 comments

I’ve long been a reader of magazines, and so for several months now I’ve been intrigued to see lots of pro-magazine advertisements appearing in some of my favorite periodicals. Maybe you’ve seen them, too. Generally, the ads are filled with all sorts of upbeat facts about magazine circulation and subscribership. The campaign’s purpose is to correct the belief — mistaken, apparently — that digital media and magazines are at odds with one another, and that the former are slowly choking the life out of the latter.business-jour.ru

Well, this week I happened upon the cleverest ad of them all. “Will the internet kill magazines?” we’re asked. The response — given in the form of a question — is deliciously pithy. “Did instant coffee kill coffee?” What’s brilliant is how the answer operates so efficiently in two distinct registers. On the one hand, it conveys the message of complementarity that’s central to the campaign: just as there are markets for both instant and premium coffee, so, too, are there markets for internet and print-based publications. Everybody’s satisfied! On the other hand, the terms of the analogy offer a none-too-subtle dig at digital media, likening it to the unsatisfying simulacrum of the real thing: just as instant coffee is a quick-fix approximation of the good stuff, so, too, are internet publications little more than over processed conveniences for impatient people with undiscerning taste. Ouch. What one hand giveth, the other hand taketh away.

I could go on and on about “subject positioning” and “enthymemes” in an effort to explain what makes this ad tick, but for once I’m going to pull back. Instead, I’m going to do something a person like me — someone schooled in cultural critique — so rarely does: give credit where credit is due. Kudos to the folks at Young and Rubicam-NY for crafting such a pointed ad.

Will printed magazines survive? I don’t know, but I’d like to think so. The proof, I suppose, will be in the pudding…er, make that coffee.

E-Books: No Friends of Free Expression

October 6, 2010 Electronic Reading, Related Work 8 comments

I’ve just published a short essay called “E-books — No Friends of Free Expression” in the National Communication Association’s online magazine, Communication Currents. It was commissioned in anticipation of National Freedom of Speech Week, which will be recognized in the United States from October 18th to 24th, 2010. Here’s a short excerpt from the piece, in case you’re interested:

It may seem odd to suggest that reading has something to do with freedom of expression. It’s one thing to read a book, after all, but a different matter to write one. Nevertheless, we shouldn’t lose sight of the fact that reading is an expressive activity in its own right, resulting in notes, dog-eared pages, highlights, and other forms of communicative fallout antabuse tablets online. Even more to the point, as Georgetown Law Professor Julie E. Cohen observes, “Freedom of speech is an empty guarantee unless one has something—anything—to say…[T]he content of one’s speech is shaped by one’s response to all prior speech, both oral and written, to which one has been exposed.” Reading is an integral part of the circuitry of free expression, because it forms a basis upon which our future communications are built. Anything that impinges upon our ability to read freely is liable to short-circuit this connection.

I then go on to explore the surveillance activities that are quite common among commercially available e-readers; I also question how the erosion of private reading may affect not only what we choose to read but also what we may then choose to say.

The Comm Currents piece is actually a precis of a much longer essay of mine just out in Communication and Critical/Cultural Studies 7(3) (September 2010), pp. 297 – 317, as part of a special issue on rights. The title is “The Abuses of Literacy: Amazon Kindle and the Right to Read.” Here’s the abstract:

This paper focuses on the Amazon Kindle e-reader’s two-way communications capabilities on the one hand and on its parent company’s recent forays into data services on the other. I argue that however convenient a means Kindle may be for acquiring e-books and other types of digital content, the device nevertheless disposes reading to serve a host of inconvenient—indeed, illiberal—ends. Consequently, the technology underscores the growing importance of a new and fundamental right to counterbalance the illiberal tendencies that it embodies—a “right to read,” which would complement the existing right to free expression.

Keywords: Kindle; Amazon.com; Digital Rights; Reading; Privacy

Feel free to email me if you’d like a copy of “The Abuses of Literacy.” I’d be happy to share one with you.

The title of the journal article, incidentally, pays homage to Richard Hoggart’s famous book The Uses of Literacy, which is widely recognized as one of the founding texts of the field of cultural studies. It’s less well known that he also published a follow-up piece many years later called “The Abuses of Literacy,” which, as it turns out, he’d intended to be the title of Uses before the publisher insisted on a change.

Anyway, I hope you enjoy the work. Feedback is always welcome and appreciated.

Ambivalently Scribd

September 23, 2010 About the Book, Distribution, Electronic Reading One comment

You may remember back in March my announcing that The Late Age of Print was available on the document sharing site, Scribd. I was excited to see it there for many reasons, chief among them the Creative Commons license I’d negotiated with my publisher, Columbia University Press, which provides for the free circulation and transformation of the electronic edition of Late Age. The book’s presence on Scribd was, for me, evidence of the CC license really working. I was also excited by Scribd’s mobile features, which meant, at least in theory, that the e-book version of Late Age might enjoy some uptake on one or more of the popular e-reading systems I often write about here.

Lately, though, I’m beginning to feel less comfortable with the book’s presence there. Scribd has grown and transformed considerably since March, adding all sorts of features to make the site more sticky — things like commenting, social networking, an improved interface, and more. These I like, but there’s one new feature I’m not feeling: ads by Google. Here’s a screenshot from today, showing what The Late Age of Print looks like on Scribd.

Note the ad in the bottom-right portion of the screen for a book called, Aim High! 101 Tips for Teens, available on Amazon.com. (Clearly, somebody at Google/Scribd needs to work on their cross-promotions.) You can subscribe to an ad-free version of Scribd for $2.99/month or $29.99/year.

Now, I’m not one of those people who believes that all advertising is evil. Some advertising I find quite helpful. Moreover, on feature-rich sites like Scribd (and in newspapers and magazines, on TV, etc.), it’s what subsidizes the cost of my own and others’ “free” experience.

Here’s the problem, though. The Creative Commons license under which the e-edition of Late Age was issued says this:

This PDF is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License, available at http://creativecommons.org/licenses/by-nc-sa/3.0/ or by mail from Creative Commons, 171 Second St., Suite 300, San Francisco, CA 94105 U.S.A.

“Noncommercial” as defined in this license specifically excludes any sale of this work or any portion thereof for money, even if the sale does not result in a profit by the seller or if the sale is by a 501(c)(3) nonprofit or NGO.

I’m pretty sure the presence of advertising on Scribd violates the terms of the license, albeit in an indirect way. It’s not like Late Age is being sold there for money. However, it does provide a context or occasion for the selling of audience attention to advertisers, as well as the selling of an ad-free experience to potential readers. Either way, it would seem as though the book has become a prompt for commercial transactions.

As of today, the site has recorded close to 2,000 “reads” of Late Age (whatever that means), which would indicate that Scribd has managed to reach a small yet significant group of people by piggybacking on my book.

Honestly, I’m not sure what to do about this.

In software terms I’ve always considered the e-edition of Late Age to be more like shareware than freeware. That is, my publisher and I are comfortable with some folks free-riding provided that others — hopefully many others — go on to purchase the printed edition of the book. The e-edition is not, in other words, a total freebie. Columbia has invested significant time, money, and energy in producing the book, and if nothing else the Press deserves to recoup its investment. Me? I’m more interested in seeing the arguments and ideas spread, but not at the cost of Columbia losing money on the project.

In any case, the situation with advertising on Scribd raises all sorts of vexing questions about what counts as a “commercial” or “non-commercial” use of a book in the late age of print. This became clear to me after finishing Chris Kelty’s Two Bits: The Cultural Politics of Free Software (Duke U.P., 2008). Kelty discusses how changes in technology, law, and structures of power and authority have created a host of issues for people in and beyond the world of software to work through: can free software still be free if it’s built on top of commercial applications, even in part? can collectively-produced software be copyrighted, and if so, by whom? should a single person profit from the sale of software that others have helped to create? and so on.

Analogously, can the use of an e-book to lure eyeballs, and thus ad dollars, be considered “non-commercial?” What about using the volume to market an ad-free experience? More broadly, how do you define the scope of “non-commercial” once book content begins to migrate across diverse digital platforms? I don’t have good answers to any of these questions, although to the first two I intuitively want to say, “no.” Then again, I’m pretty sure we’re dealing with an issue that’s never presented itself in quite this way before, at least in the book world. Consequently, I’ll refrain from making any snap-judgments.

I will say, though, that I recently ported one of my wiki projects, Differences and Repetitions, from Wikidot to its own independent site after Wikidot became inundated with advertising. In general I’m not a fan of my work being used to sell lots of other, unrelated stuff, especially when there are more traditionally non-commercial options available for getting the work out.

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A Blue Christmas at Borders

Good, Cheap Books for the Holidays

"Harry Potter Grows Up": The Meaning Behind a Cliché

A Genre Is Born

How Coffee Will Save the Magazine Industy

Ambivalently Scribd

THE LATE AGE OF PRINT

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